Michael Hirsh, CEO of Wow! Unlimited, joins BNN's Michael Hainsworth for a look at the shifting landscape for children's content and why Bell Media took a 12-per-cent stake in the content creator. BNN is a division of Bell Media, which is wholly owned by BCE.
TORONTO, ON and VANCOUVER, BC--(Marketwired - June 07, 2017) - Wow Unlimited Media Inc. ("Wow") (TSX VENTURE: WOW.A) (TSX VENTURE: WOW.B) and Bell Media ("Bell Media") are pleased to announce that they have entered into a term sheet (the "Term Sheet") pursuant to which Wow proposes to acquire a Category B specialty service from Bell Media (the "Transaction") in exchange for equity in Wow.
Michael Hirsh, Chairman and CEO of Wow, said: "This strategic partnership will drive our planned multi-platform rollout of a new paradigm in entertainment for kids and youth across North America. In addition, the support and collaborative efforts of Canada's leading media and telecommunication company will provide strong momentum to Wow's global expansion plans."
"We are very excited about our strategic partnership with Wow and the opportunity to work with them in realizing their strategy of becoming a best in class international producer of kids and youth content," said Randy Lennox, President, Bell Media. "As part of our partnership, Bell Media will leverage Wow's programming for use across all of our platforms including linear television, CraveTV, and SnackableTV."